
Joseph Sassoon Discusses his book The SASSOONS: The Great Global Merchants and the Making of an Empire in Conversation with New York Times Writer Binyamin Appelbaum
"As engaging as Sassoon renders the intricacies of business and religion, the book is at its best when the family’s supercharged ambitions take center stage....Rags-to-riches stories may all be the same, but it’s the way in which a fortune is lost that’s truly compelling. Sassoon’s detailed account of the decentralization of family power and the proliferation of descendants interested in spending but not…



























